Thursday 8 May 2014

A guide on how to get more response and sales leads using the AIDCA copywriting formula

We meet so many businesses who do not understand the best ways to market themselves as a business and the importance of ensuring any marketing literature really stands out.

So here is a marketing tip, which you can be used online and in published materials.
The AIDCA copywriting formula is an effective and proven way of generating
more response.

The majority of newspaper groups use this process when designing adverts to appear
in their publications.

AIDCA represents the process of the journey that the buyer goes through from
being aware of a marketing proposition, until they make a buying decision.

So what does AIDCA stand for?

1. Headline or opening line: Attention
2. Product description: Interest
3. The offer / proposition: Desire
4. Guarantee / reassurance: Conviction
5. Call to action: Action

Did you know that in advertising, nearly six times as many people read the headline
as the body copy of an advertisement? An effective headline should be the
WOW message that will resonate into the readers mind. It will entice them to read
the rest of your copy.

If your headline does not grab the readers attention it will not matter how engaging or
interesting the rest of your copy is.

If you require any advice or help in marketing your business
please visit: www.u2viewmedia.co.uk